# Post-Purchase Surveys

Reward customers with bonus entries for answering a short survey after they buy. Surveys are a great way to collect product feedback, measure satisfaction, capture birthdays for future campaigns, and learn who your customers are — all while giving them another reason to earn entries.

> **Plan:** Post-purchase surveys are included with **Unlimited Pro**. See [Plans & Pricing](what-is-giveaway-gator.md#plans-pricing).

## How It Works

1. You build a survey with one or more questions.
2. The survey automatically appears to customers on the **thank-you page** after checkout and on their **order status page**.
3. When a customer completes the survey, they instantly earn the bonus entries you set.
4. You review the answers — with charts, audience segments, and side-by-side comparisons — back in the app.

Each customer can complete a survey once, so they can't farm entries by resubmitting. Answering on one page means it won't ask again on the other.

## Creating a Survey

1. Open **Giveaway Gator** in your Shopify admin and go to **Surveys**.
2. Click **Create survey**.
3. Fill in the basics:
   - **Title** — the headline customers see (e.g., "Get 100 entries for answering a few questions").
   - **Description** — a short intro line under the title.
   - **Entry reward** — how many bonus entries a customer earns for completing the survey (default 100).
4. Add your questions (see below).
5. Save it as a **draft** while you build, then switch the status to **active** to start collecting responses. Once active, it automatically appears on the thank-you and order status pages for every promotion.

## Question Types

Add as many questions as you like. Each question is shown on its own step, so customers tap through one at a time.

| Type | What it's for |
|------|---------------|
| **Single choice** | Pick one option from a list |
| **Multiple choice** | Pick several options from a list |
| **Short text** | A one-line written answer |
| **Long text** | A longer written answer or comment |
| **Rating (1–5)** | A star/number rating |
| **NPS (0–10)** | "How likely are you to recommend us?" — measures loyalty |
| **Birthday** | Capture a customer's birthday for future campaigns |

For each question you can:

- Mark it **required** so customers must answer before continuing.
- **Randomize the options** on choice questions so the order isn't always the same.
- **Tag customers from their answer** — automatically apply a customer tag based on what they choose (for example, tag everyone who rates you 5 stars, or tag a customer's birthday month). Tagged customers can then be targeted in Shopify, your email tool, or future promotions.

## Where the Survey Appears

An active survey automatically appears in two places after a customer buys:

- On the **thank-you page**, right after checkout, while the customer is most engaged.
- On the **order status page** in the customer's account, so they can answer later from their order history.

It shows for every promotion, and each customer can earn the reward once — if they answer on one page, it won't ask again on the other. (Placement and audience are handled for you, so there's nothing to configure here.)

## Reviewing Results

Open a survey and click **Results** to see how customers are responding. At the top you'll find a summary: total responses, completion rate, how many times the survey was shown, and total entries awarded.

Each question is broken down in the way that fits its type:

- **Choice questions** — a bar chart of answers, sorted from most to least popular.
- **Rating** — the average score.
- **NPS** — your Net Promoter Score, with the split between Promoters, Passives, and Detractors.
- **Text** — a readable list of written answers, with the customer's email and order, paged a few at a time.
- **Birthday** — a month-by-month breakdown, plus a list of upcoming birthdays in the next six months.

### Segments

Filter results to a specific audience instead of looking at everyone at once. Giveaway Gator includes ready-made segments — **New entrants**, **Repeat purchasers**, **Loyalists**, and **High spenders** — and you can build your own.

To create a custom segment, set rules using fields like giveaways entered, lifetime entries, entries in this giveaway, orders in the giveaway, first-time entrant, order value band, or when the response was submitted. Combine rules with **all** (every rule must match) or **any** (at least one matches), and preview how many responses match before you save.

### Comparing Segments

Pick two segments to see their answers side by side — responses, share, average rating, NPS, and entries — with the difference between them. This is the fastest way to see how, say, loyal customers answer differently from first-timers.

### Filtering by Date

Narrow results to all time, a custom date range, or a specific promotion.

### Exporting Responses

Click **Export** to download every response as a CSV, with each question's answer in its own column — ready for a spreadsheet or deeper analysis.

## Tips

- Keep surveys short. One to three questions earns the most completions.
- Make the entry reward feel worth it relative to your dollar-per-entry rate.
- Use **tag from answer** on a birthday or rating question to build audiences you can market to later.
- Start a survey as a **draft**, preview it, then flip it to **active** when you're happy.

## Related

- [Post-Purchase Actions](post-purchase-actions.md) — reward customers for following you, referring friends, and more.
- [Thank You Page](thank-you-page.md) — the entries display the survey appears alongside.
- [Order Status Page](order-status-entries.md) — another place your survey appears.