# Post-Purchase Actions

Give customers more ways to earn entries after they buy — like following you on social media, referring a friend, or completing an action in another app. Post-purchase actions appear as buttons on the thank-you page, right next to the entries the customer just earned.

> **Plan:** Post-purchase actions are included with **Unlimited Pro**. See [Plans & Pricing](what-is-giveaway-gator.md#plans-pricing).

## How It Works

1. You create one or more actions in the app.
2. Each action shows up as a button on the **thank-you page** after checkout.
3. When a customer completes the action, they earn the bonus entries you set for it.
4. Actions are shared across your store, so they appear for every promotion automatically.

## Action Types

### Social Visit

Reward customers for visiting your social profile or any link you choose.

- **Platform** — Facebook, Instagram, TikTok, or a custom link.
- **Button label** — the text on the button (e.g., "Follow us on Instagram").
- **Link** — where the button sends the customer (must be a secure `https://` link).
- **Entry reward** — how many entries they earn for completing it.

When a customer taps the button, the link opens in a new tab and their entries are awarded.

### Custom Webhook

Connect an outside service so customers earn entries when they complete an action there — useful for actions Giveaway Gator can't track on its own. When the customer taps the button, Giveaway Gator notifies your service, which confirms the action and awards the entries.

This option requires an API key, which you set up under **Settings**. See the [API Reference](api-reference.md) for how to configure and secure your key.

### Referral

Referral actions — rewarding customers for bringing in friends — are coming soon.

## Creating an Action

1. Open **Giveaway Gator** in your Shopify admin and go to **Post-Purchase Actions**.
2. Click **Create action**.
3. Choose the type — **Social Visit** or **Custom Webhook**.
4. Set the **button label**, the **link** (for social visits), and the **entry reward**.
5. Choose how often it can be earned (**Once per User** or **Once per Order**).
6. Save and toggle it **on**.

## Once per User vs. Once per Order

- **Once per User (Global)** — the reward is earned once, ever, no matter how many times the customer orders.
- **Once per Order** — the customer can complete the action and earn the reward again on each new order. Good for actions worth repeating, like sharing a new purchase.

## Where Customers See Them

Post-purchase actions appear in the entries confirmation block on your **thank-you page**, below the entry count the customer earned from their order. Each button shows its label and how many entries it's worth. Only actions you've turned on are shown.

See [Thank You Page](thank-you-page.md) for more on the thank-you page display.

## Tips

- Match the entry reward to the effort. A follow is worth less than a referral.
- Use **Once per Order** for actions customers can genuinely repeat, and **Once per User** for one-time follows.

## Related

- [Post-Purchase Surveys](surveys.md) — reward customers for answering questions after they buy.
- [Thank You Page](thank-you-page.md) — where post-purchase actions appear.
- [Bonus Discount Codes](bonus-discount-codes.md) — another way to reward specific customer behavior.